Director of UX & VP of Strategy & Design.
Leader in AI-Powered, Human-Centered Innovation.
Proven Enterprise Transformation Strategist.
Champion of Inclusive, Scalable Design Systems.
Lifelong Experience Design Leader & Mentor.
Hello! I'm
Malachi Lythgoe
Driving AI-powered, human-centered UX for global brands — $8B+ revenue impact in 2024
About
Get To Know Me
I'm Malachi Lythgoe
Director of UX | VP of Strategy & Design
With over 25 years of experience shaping the future of financial services, fintech, and e-commerce, I unite design, product, and technology to deliver measurable business outcomes. I lead high-performing teams to create AI-powered, human-centered experiences that drive growth and customer engagement.
Recognized for my design thinking mindset and Agile leadership, I’ve spearheaded digital solutions adopted by millions of users and launched 600+ websites. My track record includes scaling enterprise design systems, optimizing omnichannel acquisition journeys, and delivering inclusive, accessible designs at global scale, all while aligning with critical business objectives.
Looking ahead, I focus on advancing AI-driven innovation, building scalable design systems, and mentoring the next generation of design leaders. Based in Manhattan, I’m passionate about elevating user experiences that matter and delivering enterprise transformation at scale.
Have a look at my projects to see what I can do!
My Contact Details
- Name:Malachi Lythgoe
- Email:malachilythgoe@gmail.com
- Phone:480-287-2357
- Resides:New York City, New York
- LinkedIn:malachilythgoe
My Career Highlights
18+ Years'
Team Leadership
12+ Years'
UX/UI Architecture
25+ Years'
Industry Experience
750+
Product Launches
Experience
My Career
Director of UX | VP of Strategy & Design
Citi BankLead multi-disciplinary teams as Creative Director of UX and VP of Strategy & Design, driving digital acquisition and product experiences across 30+ major retail partners including The Home Depot, Macy’s, Best Buy, and Wayfair. Partner with executive leadership to deliver AI-powered, omnichannel solutions that generate billions in credit sales annually, scale enterprise design systems, and deliver measurable savings of $500M+ through in-house design operations.
Head of UX, Document Management
U.S. BankBuilt and scaled UX practice at U.S. Bank, unifying design thinking and Agile delivery across financial platforms. Directed teams in creating reusable component libraries, interactive sandboxes, and enterprise architecture frameworks that accelerated time-to-market, reduced dependency on engineering, and elevated consistency across digital channels.
Head of Digital Experience & Design
American ExpressDirected UX strategy and delivery for digital experiences spanning acquisition, servicing, and payments at American Express. Scaled design systems across global teams, led end-to-end journeys (new card, merchant onboarding, dependent card), and advanced mobile-first experiences that reduced friction and accelerated customer adoption worldwide.
Design Team Lead
Retailer Web Services (RWS)Directed creative strategy and digital initiatives that elevated brand presence across multiple markets. Led cross-functional design projects spanning print, web, and early digital campaigns, building a consistent brand identity that drove customer engagement and sales growth.
Design Team Director
Target Media PartnersDeveloped high-impact marketing and advertising assets that supported sales teams and strengthened client partnerships. Streamlined design processes to deliver campaigns efficiently across multiple regional publications.
Sr. Graphic Designer
Greensheet MediaProduced print and digital creative assets for weekly publications, ensuring brand consistency and timely delivery. Contributed to redesign initiatives that modernized layouts and improved reader engagement.
Design Stack Toolkit
UX/UI Design
Extensive experience leading UX/UI design across platforms such as Figma, Sketch, InVision, Adobe XD, Zeplin, and Framer. Skilled in facilitating remote collaboration and co-creation workshops using tools like Miro & FigJam.
Creative & AI Innovation
Over a decade of expertise with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat), complemented by emerging AI-powered tools such as MidJourney, Lovable, and ChatGPT for accelerating concepting, visual exploration, and design strategy.
Education & Continuous Learning
Bachelor of Arts in Visual Communications
Collins College - Graduated May of 2007 as Salutatorian
Certificate in Marketing Strategy for Business Leaders
Cornell University - Graduated September of 2012
Executive Training & Certifications
Ongoing programs in leadership, AI-driven design strategy, and enterprise innovation
Like what you see? Check out my work!
Services
Core Leadership & Design Capabilities
UX Leadership & Operations
Driving multi-disciplinary design teams to deliver measurable business results.
Human-Centered Design
Creating inclusive, accessible experiences grounded in user research.
Product Development
Partnering with cross-functional teams to launch innovative digital solutions.
User Experience Architecture
Designing scalable systems and journeys that align with business goals.
Mobile & Web Development
Crafting responsive, high-performance digital interfaces.
User Experience Research
Translating insights into data-driven, user-focused design decisions.
Projects
My Work
Want to learn more?
Get My Resume or Reach Out!
Contact
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