User Persona

Project Info:

I developed this sample user persona during my time at American Express to guide design decisions and align cross-functional teams around a shared understanding of the target user. The persona captures key demographic details, behaviors, goals, and pain points, serving as a reference point throughout the product development cycle to ensure solutions remain user-centered.

Project Details:

  • Category:UX Artifacts & Architecture
  • Company:American Express
  • Industry:Financial
  • Technologies:Adobe Illustrator, Photoshop, & InDesign
  • View Project: Example Persona