Project Info:

I developed a customer journey map to visualize the process for an American Express customer upgrading to a new single credit card. The map highlights each step, from awareness to completion, identifying friction points and improvement opportunities.

Project Details:

• Category:UX Artifacts & Architecture
• Problem To Solve:Improve the upgrade process by identifying and addressing key friction points while uncovering opportunities to enhance the overall customer experience.
• Outcome:User Journey Artifact
• Company:American Express
• Industry:Financial
• Technologies:Sketch
• View Project:Customer Journey Map