Project Info:

I led the end-to-end design and launch of Citi Pay, a first-of-its-kind, digital-only POS financing solution. Seamlessly integrated into merchant checkout systems, Citi Pay delivers an omnichannel lending and credit experience that empowers consumers with flexible pay-over-time options across a wide spectrum of credit products. This innovation not only enhances merchant shopping journeys but also builds consumer trust, brand loyalty, and repeat engagement.

• Key Achievements:
  • Architected end-to-end UX flows, including payment estimator, credit thaw, and multi-offer experiences, increasing loan acceptance rates by 10%.
  • Launched across 195+ merchants, expanding reach and adoption.
  • Delivered a fully digital, frictionless application and approval process optimized for both desktop and mobile users.

Project Details:

• Category:UX Strategy & Design Leadership
• Problem To Solve: Create a fully digital POS lending and credit platform seamlessly integrated with merchant checkout systems, giving consumers flexible, accessible payment options.
• Company:Citi Retail Services (Citi Bank)
• Industry:Financial
• Technologies:Figma
• View Project:
  Citi Pay Main Page
  Press Release
  Citi Pay Lending Landing Page