Project Info:

I led my teams to build and launch Citi Pay. It's a digital-first POS financing solution, enhances merchant shopping experiences with its seamless integration of consumer credit and lending programs. Offering an omnichannel journey, it empowers consumers with flexible payment options across a broad spectrum of lending and credit solutions, fostering trust and loyalty with their preferred brands.

Project Details:

• Category:UX Operations & Architecture
• Problem To Solve:To introduce a first-of-its-kind, digital-only platform providing lending and credit options to consumers, seamlessly integrated with merchant POS systems.
• Company:Citi Bank
• Industry:Financial
• Technologies:Figma
• View Project:
  Citi Pay Main Page
  Press Release
  Citi Pay Lending Landing Page